WordPress Shortcode.

Since Version 2.5 WordPress supports so called ‘Shortcodes’.
Example:

Shortcodes can also be used with attributes as the following example shows:
Example:

WordPress have some of the shortcodes by default (for example the audio one).
The following shortcodes are included with WordPress:

hortcodes are of both type singular and paired.

We can define custom shortcodes using add_shortcode
Example:

Calling Shortcode

In Php:

do_shortcode('[MyFirstShortcode]');

In Editor:

[MyFirstShortcode];

Defining Shortcode

add_shortcode('MyFirstShortcode','MyFirstShortcodeCallback');
function MyFirstShortcodeCallback() {
    echo 'hello';
}

Shortcodes with attributes as the following example shows:
Example:

Calling Shortcode

In Php:

do_shortcode('[MyFirstShortcode title="This Is Shortcode"]');

In Editor:

[MyFirstShortcode  title="This Is Shortcode" ];

Defining Shortcode

add_shortcode('MyFirstShortcode','MyFirstShortcodeCallback');
function MyFirstShortcodeCallback($attr) {
    echo $atts['title'];
}
//output This Is Shortcode